5 Essential Tips to Accelerate MSP Partner Sales
It starts with a world class partner program
1. Clearly Outline Partner Program Benefits
Build a list of benefits your MSP partners will gain access to based on their level of commitment to driving sales of your solution.
2. Simplify the Sales Process to Acquire New Partners
Ensure your BDR and sales teams understand what an MSP does to super charge discovery and relationship building on the way to getting a tech win. Sign net new partners to a simplified agreement, such as an ACV commitment across your solution stack versus multiple addendums per product(s) they can resell.
3. Build a Top-Notch Enablement Journey
Execute a flawless handoff and knowledge transfer from sales to enablement. Then set a realistic timeline to on board and enable your new partner across finance, marketing, sales and technical teams to go to market with your solution ASAP.
4. Focus On Activating MSP Partners in Their Client Base
Your new partner’s client base is the target market to get started quickly. Armed with knowledge of their client base, work with your partner to identify opportunities, drive awareness and roll out your solution.
5. Develop a Two-Pronged Approach to Channel Marketing
Build out your marketing tower to include:
1) channel marketing activities to drive net new MSP leads to your sales team
2) partner marketing activities and assets to help your partners drive awareness and leads to their sales teams.
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Let’s discuss your needs and how we can help you build a world class MSP partner program to accelerate partner sales.
