Looking Forward to Being Back
I’m excited to be heading to GTIA’s ChannelCon in sunny San Diego, arriving Sunday, August 2 and staying through Thursday. I’m looking forward to catching up with longtime industry friends, colleagues, and partners, connecting with the new channel players reshaping the next generation of the channel, and taking in an incredible lineup of sessions.
If you’re attending ChannelCon too, I’d love to connect. Message me in the app, book a call, or just stop me in the hall.
For MSPs
Whether you’re at ChannelCon or not, let’s talk. If AI and automation is on your radar, I want to hear where you’re at with it. Over the past two-plus years, I’ve been deep in this space, working alongside AI and automation vendors and having countless conversations with MSPs and their clients. What I kept hearing was the same thing: MSPs know they need to expand their offerings into AI and automation, but they’re struggling to figure out where to start and how to do it right.
That’s exactly why I built the AI Revenue Accelerator Program. I can help shortcut your journey. The program comes with a full AI toolkit, including templates and frameworks, so you’re not starting from a blank page. Get a preview on the program page. If you’re at ChannelCon, let’s talk there. If not, book time when I’m back.
For Vendors
Whether you’re at ChannelCon or not, let’s talk. I work with vendors on partner program strategy, GTM planning built around how MSPs actually buy and sell, awareness campaigns, and webinars that get MSPs to engage instead of tuning out.
Whether you want a second set of eyes on a program that isn’t landing the way you expected, help sharpening your GTM approach to the channel, or a partner who can carry your message to MSPs through webinars and content, that’s exactly the kind of conversation I want to have.
I also run the AI Revenue Accelerator Program, including regular online webinars and workshops for MSPs, and I’m looking for AI and automation vendors to get involved as sponsors. If you want your solution in front of an engaged MSP audience, this could be a fit, and I’d love to talk about it at ChannelCon or after.
Get a feel for the kind of work I do on the vendor page. If you’re at ChannelCon, let’s find each other there. If not, book time when I’m back.
A Nod to the New GTIA
It’s worth pausing on how far this organization has come. What we all knew for years as CompTIA has become GTIA, the Global Technology Industry Association, following the split of CompTIA’s certification and training business. I’ve had the privilege of knowing CEO Dan Wensley for years through the industry, and I’m excited to see the direction he and the team are taking the association. If you haven’t caught up with the “new GTIA” yet, ChannelCon is a great place to do it.
See you there, or talk soon either way.
