Strategies to Build and Grow Your MSP Partner Program
Five Essential Tips to Building your MSP Partner Program
The webinar focuses on providing actionable strategies for technology vendors aiming to establish and grow successful Managed Service Provider (MSP) partner programs, leveraging insights from experienced leaders in the industry. Here are key takeaways:
1. Importance of Partner Programs
The webinar opens with the idea that well-structured MSP programs are instrumental for scaling revenue and gaining share of voice among the MSP community. Effective programs help vendors access the client bases of MSPs, increasing the vendor’s reach and market presence.
2. Essential Tips for Building a Partner Program
- Clearly Outline Benefits and Incentives: Create a tiered structure that rewards increased partner commitment, including product discounts, market development funds, and other resources.
- Simplify the Sales Process: Make it easy for both sales teams and partners to engage, focusing on relationship-building with the MSPs.
- Enablement Journey: Guide partners with structured support, training, and resources, ensuring they’re equipped to market, sell, and support the product.
- Activation in the Client Base: Encourage partners to promote products to their existing clients, where trust is already established, to drive adoption.
- Two-Pronged Marketing Approach: Include both “to-partner” and “through-partner” marketing, helping partners gain and convert leads effectively.
3. Community and Relationships as Success Drivers
Emphasized throughout the session is the value of relationship-building. The speakers discuss how trust and personal connections between vendors and MSPs can drive long-term success.
4. Vendor Partner Accountability
Vendors are encouraged to document expectations clearly and set up mechanisms for mutual accountability, ensuring MSPs perform to their potential with support as needed.
Ready to Accelerate your Partner Program?
Contact us today to learn how our services can help you build a successful, scalable MSP program that drives revenue and strengthens your partnerships. We’re here to help—reach out now!
